After presenting a last minute pitch in the White Hart Lane boardroom - like an Apprentice episode - we pulled together a team of real fans from the agency (Ben included) to deliver three distinctly unique films, stadium OOH and social assets for a Spurs’s home, away & 3rd kits. Each one aiming to direct frustrated fans to the website shop in the clubs darkest hour after finishing 17th in the league. The next 6 months were spent pouring blood, sweat and Man United tears into the most successful launch in the clubs history. COYS.