Lidl
“#LidlSurprises”
Role: Creatives
Co-Team: Dan Kenny, Tom Gong, Paul Weinberger & John Lowery
Directors: Sam Cadman, Keith McCarthy
Co-Team: Dan Kenny, Tom Gong, Paul Weinberger & John Lowery
Directors: Sam Cadman, Keith McCarthy
During our time at TBWA/London we helped Lidl surpass Aldi as Britain’s fastest-growing supermarket.
We used a mix of hidden-camera films showing the public tucking into what they thought was pricey food and tactical ads taking aim at The Big 5 - all to turn Lidl into a true challenger brand. And it woked.
From 2014-2018, our work won D&AD pencils to the highest achievement in marketing — The Grand Effie for effectiveness — and is estimated to have made £2.7 billion in incremental sales and £398 million net profit.
We used a mix of hidden-camera films showing the public tucking into what they thought was pricey food and tactical ads taking aim at The Big 5 - all to turn Lidl into a true challenger brand. And it woked.
From 2014-2018, our work won D&AD pencils to the highest achievement in marketing — The Grand Effie for effectiveness — and is estimated to have made £2.7 billion in incremental sales and £398 million net profit.