BEN & MATT


Argos
“Unofficial World Cup Sponsor”


Role: Creative Directors
With huge brands spending millions on official World Cup sponsorship, how could Argos compete for attention and relevance during the tournament, without mentioning the ‘World Cup’?

We displayed timley messages about random products to coincide with events as they happened live in the tournament. Also changed out fleet of vans to say ‘It’s coming home’ which was just a coincidence. Of course.